68%

Of all clicks are accounted for by the first five organic results in the search engine results pages

75%

The number of consumers that never go beyond the first page of search engine results pages

95%

Of all clicks in the search engine results pages go to organic results

Cementing your brand’s authority

For brands with the goods or services to compete at a nationwide level, our national SEO strategies can position your business as experts in its field. Our data-led approach analyses the national competition and pinpoints industry keywords that give you the best possible chance of generating page one results in Google. Brand authority is a major search signal today, so we will recommend new content ideas that reach out to users’ questions and problems. By leveraging rich snippets, it’s easier to attract high-intent traffic to your site.

Generating organic traffic from industry-competitive keywords

Our team can help your business to better understand its target demographic nationwide. Our in-depth keyword research finds short and long tail keywords that give you an insight into what your audience is looking for and the questions they are asking. We will then recommend optimising landing pages to cover a broad spectrum of short and long-tail industry keywords to generate maximum value from highly competitive keywords as well as searches with relatively little competition.

Sophisticated keyword research and mapping

A national SEO strategy differs from a localised SEO approach in terms of the keywords targeted. While local SEO is designed to find consumers within the vicinity of brands – with the intent to buy – national SEO can help to build a brand’s nationwide profile, fostering sustainable growth. As part of your new national SEO strategy, we will expand our keyword research and mapping across industry specific short and long tail search terms.

On-site content that drives sales and citations

Using our extensive keyword research and mapping, we can make on-site content recommendations to refocus landing page copy towards your target demographic. We will also recommend additional landing pages to dominate low-competition long tail keywords that your nationwide competitors may not be targeting. This new content not only increases the scope of search terms your brand can rank for, it acts as an asset that users and other sites can link to and cite as authoritative information.

Digital PR and outreach for targeted exposure

Our team adopts a sustainable, long-term link building strategy that’s more about digital PR than generating links at any cost. Targeted outreach campaigns can find opportunities to provide industry leading content and share knowledge on relevant sites. These high-level sites and publications can drive valuable links and exposure. We’ll also monitor existing links and brand mentions to maximise the ROI of your digital PR.