Editorial planning that makes every post count
It’s not just a case of knowing ‘what’ to post, you also need to be clear on ‘where’ and ‘when’ you will be publishing content online. As part of your content strategy, we will develop an editorial plan in collaboration with you, which can help inform seasonal themes and topics that your customers will be searching for online. Editorial plans can also inform the positioning of your content, outlining the ideal channel for each type of content e.g. blog, social media or outreach.