Why should your brand use Bing Ads?
Put simply, if you don’t advertise on Bing, you will allow some prospective customers to slip through the net. Not all users are active on Google. Some prefer Bing, which is why we recommend a multi-channel approach to online advertising that covers all bases – including Bing. In some cases, it is possible to discover new, untapped audiences on Bing, at a greatly reduced cost per click.